Category Archives: Artist Websites

Web Development Solution For Artists & Small Businesses

Web Development Solution For Artists & Small Businesses

Have you ever needed a job done on your website and wanted to easily contact your developer?   Would you like to know what that job would cost before you asked to have it done?  The Web Development App developed by A1WebsitePro will help you do all that and more!

web development solution

Web Development Solution #1: Website Work Request

The web development app will allow you to request work to be done on all your websites. The app stores your websites and allows you to easily request work for one website or multiple sites. Once you have scheduled work to be done, you can track the progress to see how soon your job will be finished.

Web Development Solution #2: Free Estimate

You would like some work to be done on your website but you do not know how much it would cost to complete the task.  The web development application allows you to see how much the work you requested would cost to be completed by one of our highly skilled developers.  There are multiple options such as: creating a video for your website, setting up Google and Bing Webmaster Tools, setting up social media pages for your business, and much more!

Web Development Solution #3: Schedule Custom Services

You are out with some friends or colleagues and you have a killer idea for your website that you want to relay to your developer right away before you forget.  It’s easy with the Web Development App!  Just select CUSTOM SERVICE on the app, write down your ideas and send it.  You will receive an email confirmation of your request. Once the job is scheduled, you will receive another confirmation on when your work will begin.  You can also set a budget so you know that the work your requesting will fit your finances.

Web development solution courseWeb Development Solution #4: Web Development Strategy Course

You want to get ahead in your business and have decided that taking our 4 week course on Web Development Strategy would be the best way to improve your website on your own.  It’s an easy to enroll on the Web Development App.  Select Web Development Strategy tab within the menu and pick the best time to enroll.  It’s that easy!web development solution advisor

Web Development Solution #5: Easy Contact with your Advisor

Your Web Development Advisor is available for you to contact easily with the app.  Select CONTACT YOUR ADVISOR within the menu, write your message and then click send.  Your professional advisor will return your message ASAP. You should select your advisor within the account settings menu as soon as you set up your account since they offer discounts to their clients.

web development solution mobile devicesWeb Development Solution #6: It’s FREE and available for any device!!

The Web Development App is free to download on any device.  Whether you have an iPhone, Android, Windows or Blackberry device, you can download the app easily to stay connected to your website advisor/developer and updated on your work requested.

Video Summary:

This video will show you exactly how the app works.

SEO Strategies for Small Businesses: The Top 5

seo strategiesWhat are SEO strategies?

These are the strategies that you will use as a business owner to increase your presence within your community and beyond.  The internet has become the new yellow pages.  It will not only bring you customers from your local area, but people from all over the world. The SEO strategies talked about in this post will be your building block for finding your best customer. Remember, your best customer is the one who is looking for your business.

seo strategiesSEO strategy #1: Know your customer

Business owners know their customers the best.  If you don’t know your customer, get to know them! Knowing the people that need and want your services will help you advertise to more people like them. Know their interests and habits.  Once you know these things, it will help you to start thinking like them.  When you think like your clients it makes it easier to come up with the key words they would use in an internet search.

seo strategiesSEO Strategy #2: Keywords

If you are unsure what about the meaning of a keyword, I have explained that in my article, Website Ranking: Important Knowledge. I really can’t stress enough that keywords are quite important for how your customers will find your business.  Keep in mind that you will want to have different keywords for each post and page that you make. Therefore, doing your keyword research can take some time. Once you have an idea of the best keyword for the article, product or post you would like to make you will want to think about your content.

seo strategies

SEO Strategy #3: Content

Content is one of the most important SEO strategies.  If you look anywhere on the internet, you will see that people who know about Search Engine Optimization will say Content is King! The keyword(s) you chose are your basis for what you write about.  Write in your own words. You do not want to cut and paste things other people said. Most websites that follow excellent SEO strategies will have at least 300 words within their pages and articles.  If you are selling products or services, make sure to give your customers as much information about that item as you can.  However, make sure that the content you write about is relevant to what you are selling.

seo strategiesSEO Strategy #4: Social Media

Most likely your customers will be on some sort of social media; whether it be Facebook, Twitter or any other social media platform. This is why social media is so important for your business.  You will want to make sure your website makes it easy for your clients to share the products or services you sell to their friends and family. What we used to call, “word of mouth” has now become social media. Not only can your customers “tell” their friends and family about your business, they can take them there via your website.  They will be able to experience your business with a click of a mouse.

seo strategiesSEO Strategy #5: KISS

Keep It Simple, Simple.  Your website will need to be easy to navigate. If your customers don’t understand how to find what they are looking for, they will quickly leave your site.  Like with most books, your posts should have a table of contents or anchor links.  This makes it easy for customers to find the information they are seeking. Also, if there is content in one area of your website that’s relevant to another part, make sure to link them.  Internal links make it easy for clients to click around your website and gives them the information they need to know and shows them the products they want to buy.

seo strategies Where can I learn more SEO strategies?

We offer an 8 week course on Web Development Strategy.  You will learn more strategies to increase your Search Engine Optimization. Not only will you learn about this topic, but you will learn everything you need to know to create and run an effective website.  The strategies you learn in this course are priceless.  If you are serious about your business, then you will be serious about your web development strategy.

Best Artist Websites: Where to start

emerging artists, web strategy, learn web strategy, best artist websites, nature, mountain, stream, fence
“Untitled” by Kevin King and Kim Wright, 2013

The best artist websites are designed only for professional artists?

False.  The best artist websites are designed by the artists themselves.  Whether you are an emerging artist, an established artist, crafter, musician, or artisan, a well built website will benefit your business and your notoriety.   A website can enhance your already growing business or help art enthusiasts find exactly what they are looking for to decorate their space.  They want to see  your art and know you, the artist.

best artist, sarah ciampa, money, one million, learn, website
“Dream for a Down Economy” by Sarah Ciampa, 2012

How much do the best artist websites cost?

Successful artist websites can range from a few hundred dollars to thousands of dollars.  Just because an artist spends only a few hundred dollars on a website does not mean their website will not do well.

You can hire a company to make and host your website or you can design your website yourself.  Most artists have budgets.  Therefore, it is more economical to design and update your website yourself. Remember, the best artist websites are created by the artist.

Hosting for an artist website should cost around $8-$15/mo.  If you want to sell your art on your website, e-commerce options generally start out at around $20/mo.  These prices seem pretty inexpensive, right?  They are.  The thing most people don’t understand about creating great websites is the cost of time.  Web designers generally charge $25-$100/hr for their time and they do not know you or your art as well as you, the artist. So again, designing and creating content for your website is more economical if you take the time to do it yourself.

best artist websites, learn web strategy, web strategy, susan stephens, turquoise rose, necklace
“Turquoise Rose” by Susan Stephens, 2013

Where does an artist begin?

Right here! You will learn how to design a great, easy to build, and cost effective website. The best artist websites begin with an effective Content Management System (CMS).  A CMS is a system that allows you to not have to worry about learning how to code your website.  It will do the work for you.  There are many different CMSs available.  Here is a list.  A few but important things to take into consideration when choosing a CMS are:

  • Open or Close source.  (Open source is more cost effective and easier to use)
  • Ease of use. (Are you able to make posts about your work and upload images easily to your website)
  • Website visibility. (Will your website look the same on Safari, Chrome, Firefox, etc.)
  • Ease of marketing yourself. (Will you be easily found in search engine results and can you send the information you post easily to all your social media followers with just one click)
  • Security & Backup. (Will your CMS make sure all your hard work is safe and won’t be lost)

I use and recommend WordPress.  Why WordPress?  A lot of artists use this platform.  It fits their budget, it is easy to upload images, and it takes hardly any effort to market their work and themselves.

Lake Charles, learn web strategy, web strategy, google search, SEO
“Best Artists, Lake Charles” search results

How will people find my website?

Your URL, keywords and writing great posts on your artwork. The best artist websites will be found in any search engine by choosing the right URL and optimizing keywords.

When you search for something online, what are you trying to find? You are usually trying to find a product or service close to you, right? Unless you know the exact name of what you are looking for you will use broad terms that reflect what you are searching and your location.  This idea should be used when you are creating your URL. Instead of using your name, you may want to consider using terms that describe the work you make.  For example: potterylakecharles.com is better than yourname.com.  Your website will automatically have a better chance appearing first when someone searches for the term “pottery, Lake Charles.”  To see if the URL you want is available,  visit our web store.

If you insist on using your name for your URL, you will need to work a little bit harder to get your website seen by people who do not know you or your work.  This is easily accomplished by using keywords throughout your website.

Keywords are specific terms that relate to you, your work and what you write about.  A good way to find good terms to use throughout your website is by using Google AdWords.  AdWords will let you search the phrases art enthusiasts will be investigating.  Once you know what people are searching for related to your art, use these keywords.  Use them often throughout your written content in order to boost your website’s search engine results.

best artist, sarah ciampa, learn, website, biological clock, learn web strategy, strategy, figs, grape leaves
“Biological Clock Series: Figs and Grape Leaves” by Sarah Ciampa, 2013

How much time do the best artists put into their websites?

Like your artwork, your website will need your time and attention.   You will want to learn all the ins and outs of designing and promoting your website in order to be found in the sea of other artist websites.  If you would rather focus on just producing amazing artwork, I would recommend delegating this task to an assistant that knows your art as much as you.  Time working on your website is necessary to be successful in SEO rankings and growing your business.  Time and content create the Best Artist Websites!!

best artist websites, learn web strategy, web strategy, susan stephens, necklaces
Ready to ship. Necklaces by Susan Stephens

How do artists learn more about creating the best artist websites?

I will be making more posts about designing great websites for artists on my website but I would highly recommend the class, Web Development Strategy.  This class will teach you everything you need to know about designing a great website as well as gives support during and after you complete the course.  Since I know how important a budget is for an artist, email me ([email protected]) with information about you, your current website(if you have one), and what you are looking to do with your website and I will send you a coupon to save you a significant amount on this very important class.

Images for the “Best Artist Websites: Where to Start” – All images in this post were used with the permission of the artists: Sarah Ciampa, Susan Stephens, Kevin King and Kim Wright